Greasy Kulture Magazine

Greasy Kulture Founder/Editor Guy Bolton came to us for help with his growing publishing business. Greasy Kulture is an internationally recognised custom motorcycle magazine that has steadily grown during its first six years. With issue 31 approaching, Guy felt the business needed an overhaul. We consulted with him on brand identity, print, web and merchandise, with the ultimate goal of expanding Greasy Kulture from a small bi-monthly mag, into an all singing, all dancing, petrol soaked empire.

The identity we created is contemporary, versatile with just a hint of retro and has gone down a storm with Gkm’s readers.

We went back to the drawing board with the whole project, new size mag, more pages and a beautiful spot-uv cover, whilst staying true to the great photography and writing that has their existing readers hooked. We worked on the website with the guys at The Distance, who have come up with a beautiful marriage of content and commerce.


“I met Jack Casling at Choir of Vision by tracking him down through a publication I’d admired that he’d designed. I publish an independent custom motorcycle and hot rod magazine that needed revamping and after an initial chat I instinctively liked him and knew he could achieve what I wanted.

He is intelligent, highly creative and also listens… a talent in itself. I am also a trained designer and am used to doing things my way, so am probably the worst possible client! He was patient with me, incorporated my ideas if they worked and came up with a look and feel for my brand that answered my brief exactly. From logo to magazine layout, photography treatment to business cards, every element of the brand was carefully considered and creatively executed. I am delighted with the results, the feedback has been excellent and I wouldn’t hesitate to recommend Choir of Vision to anyone. The working process has been collaborative and very enjoyable.” – Guy Bolton (Publisher, GKM)

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