Swoondust is an exiting new record label based in York. Having a few artists already signed, they were in desperate need of an identity that matched their ambition.

The biggest challenge was they the visual language needed the usual impact needed to accelerate a new brand into the music industry, yet it was important that it didn’t imbalance or jar with the artists that they’re representing. We created a simple ‘stage’ icon – a tool that we could immerse into the photography, with the artist breaking out of its constraints. Each artist can use their own colour that works alongside their own aesthetic.

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